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Digital marketing refers to the promotion of products or services using digital technologies, including the internet, mobile phones, display advertising, and any other digital medium. The primary objective of digital marketing is to reach a larger audience through the use of various digital channels, such as search engines, social media platforms, email marketing, and websites, in order to promote a product or service.
Digital marketing allows businesses to target specific audiences, track their campaigns in real-time, and adjust their strategies accordingly. Some common tactics used in digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, influencer marketing, social media marketing, and email marketing.
Overall, digital marketing is an effective way for businesses to reach, engage, and convert customers in today's fast-paced and digitally-driven environment.