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Search engine optimization, or SEO, is the technique of obtaining visitors via unpaid, editorial, organic, or natural search results in search engines. It seeks to raise the position of your website in search results pages. Keep in mind that more individuals will view a website the higher it appears on the list.
Yes, your company should spend money on SEO. There is a way to generate traffic through search engine optimization without having to pay for every single click.
The roughly 200 ranking variables used by Google enable the search engine's algorithms to rank websites according to the authority and relevance of their pages.